Campus Couture: Evolution of Fashion in Educational Institutions

You have completed your school and it’s time you head to college. Colleges are all about making new friends, reconnecting with some old ones, learning new skills, and looking good on campus, right? The importance of fashion has never died down, and students have been the flagbearers of the changes in fashion over the years. In fact, recent trends show that 72% of college students have shopped in fast fashion in the past few years. 

Looking good in college has always been a priority for students, new and old. If you keep track of fashion in colleges or other educational institutions, you will notice how it has evolved over the years. The famous MBA essay writing service provider MyAssignmentHelp highlighted how there has been a drastic change in fashion among students. You will find several research papers on the topic when you visit such websites. 

In this blog, we will explore the factors that influenced such rapid change in fashion among students. This is based on a discussion with an MBA Essay Writer associated with a popular assignment help website. 

• Technology

Fashion has always been about unique thinking and craftsmanship. Apparel companies have resisted the use of technology in the past and relied on manual craftsmanship. However, with time, the demand to keep up with the trends has increased, and now companies have shifted to using machines for faster production. Adding on to fast production, technology has also helped improve several synthetic fibres, such as rayon, nylon, polyester, acrylic and polyurethane fibres. These have added value to fashion and helped meet the changing trends of the industry along with the demand of students. 

• Media

Newspapers, magazines and television have influenced the changes in fashion and introduced new trends. Students look up to TV stars and other celebrities and try to dress like them. There’s no way to deny the influence of media on the changing fashion trends. When you start college, you will be inclined to dress like your favourite star and have a life as you see on television. Also, you might want to hang out with your friends just the way you see around you. As fashion is not only about how you dress but is also about how you think or behave, you will come across various instances where media influenced the changes. 

• Brands

Branded clothing is something that has gained ground in recent years. Every one of us is inclined towards buying branded clothes. The rise of brands can be attributed to the dresses designed by Charles Fredrick Worth in the late 1800s where each dress bore a tag. Today, major brands like Chanel, Gucci, Ralph Lauren, Nike, etc., strive for that tag that comes with each of their clothing. Students like what they see, and if you go around in colleges, you will see how they are willing to buy readymade branded clothes instead of handmade apparel. 

Now that you know about the things that influence fashion trends, let’s take you through the changes in campus couture over the years: 

• 1920’s – Loose, drop-waisted, knee-length skirts of bright colours with different hats
• 1930’s – Calf-length dresses and silk garments on special occasions 
• 1940’s – Outfits giving an hour glass shape, meaning broad shoulders, small waist
• 1950’s – Full skirts, petticoats, capri pants
• 1960’s – Short sleeve high, neck shirts, low slung-legged pants, wide contour belts
• 1970’s – Native American dresses, sheer white outfits, tapestry printed dresses, buckskin vests
• 1980’s – Brightly coloured outfits paired with accessories such as sunglasses, bangles and hoop earrings
• 1990’s – Jean jackets, jean pants, jean button-up shirt
• 2000’s – Denim skirts, juicy couture jackets with matching sweat pants, mostly apparel of bright colours
• 2010 – Scarves, button-up shirts, cardigans, and belts. Denim capris were not popular, but denim shorts with knee-high socks became popular
• Present day – Now, students are looking for comfy clothing, all due to the pandemic and the changes that took place in every field. More time at home increased the demand for sweatpants and other comfortable clothing. Sweatsuits, biker shorts, and chunky orthopaedic shoes became popular, and Crocs were normalized. 

Wrapping Up,

Everyone wants to look good. So, keeping up with fashion trends has always been a priority for all. Students, especially, have paved the way for new fashion trends and helped change the entire fashion landscape. With media being the biggest influencer in the industry, there’s no way to deny how students are the first to learn about the latest trends. Campus fashion has changed drastically over the years, and it is expected to keep changing as we move forward. When you go through the trends, you will be able to relate to how things have changed over the years. So, are you keeping up with the latest trends? Let us know.